Recruiting these so-called brand ambassadors to sing a product’s praises is a marketing trick that’s getting very old in the industry. Yes, it definitely works, but it also means that companies don’t need to make the absolutely best device they can. I mean, why should they? If you can pay the likes of Jay-Z or Beyonce to flaunt their product for an entire music video?
So when AG Mobile announced that they’ve partnered with South African hip-hop sensation Cassper Nyovest with its latest phone, I let out a big, long sigh. I let out an even bigger one when I discovered the name… the AG#HASHTAG.
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