Opera Mini, the mobile browser that many use on Android devices (and some other platforms), now boasts a built-in ad-blocker.
This new move comes on the back of its free VPN service on desktop browsers it launched earlier this year.
No ad to show here.
The ad-blocker on Opera Mini though suggests that the company’s looking at the lower end smartphone market, those users strapped for processing power and data. The blocker therefore saves around 14% on data, and nearly halves page load times, the company claims.
While you could theoretically download Google Chrome or Mozilla Firefox for mobile (these are available on other platforms too), they don’t feature native ad-blocking support, and require the user to download additional add-ons to remove advertisements from web pages.
Opera Mini arrives with the feature baked in.
If you happen to use the browser, you can enable the new ad-blocker by heading to the main menu (marked with the red Opera O), find it in the data saving settings area, and toggle it on.
Have a look at Opera’s little explainer below.