I’ve seen technology companies shifting their business goals three to four times within an eighteen-month period. This is understandable, as economies change, markets become more competitive or are disrupted by startups, new investors come on board, target audiences change… no matter the reason, being forced to shift business goals can be taxing on your business.
While you are focusing on business strategy and product enhancements or new product developments… consider how your communications team can support this process? How can they back the product and sales team and provide peace of mind when you are ready to go to market?
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