In the digital world, a new breed of entrepreneur has been created – one that is able to capitalise on an Always-On environment. This entrepreneur has grown up as part of the connected generation, and this is reflected in the way that their start-ups are born and operate.
For them, using technology is not something that is forced but rather a component that is completely integrated in all aspects of their lives. It is therefore completely natural for their start-ups to be digital first. As such, access to data needs to happen around the clock.
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Data has become the bedrock on which business is built. It makes sense that companies, whether a start-up or an established multinational, need to ensure that there is some sort of availability or continuity strategy in place. If data gets lost, the impact could be crippling on continued operations.
