Several months after its Johannesburg promotion, Uber has announced the launch of UberGreen in Cape Town.
The Cape Town initiative will last from 13 June to 18 July and will feature BMW i3 vehicles being operated at uberX prices, the company explained in a statement.
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Johannesburg’s UberGreen initiative in April saw Nissan and BMW electric vehicles being used by over 15 000 riders, covering 5300 kilometres, Uber added.
Woolworths WRewards members would be the first to have access to the electric vehicles before it opens to the public at large.
“UberGreen was a great success in Johannesburg and we are delighted to announce the pilot project will now be available to Cape Town riders. Uber is committed to making rides better and more sustainable and this partnership is a step towards making changes for the good of our environment,” said Alon Lits, General Manager of Uber Sub-Saharan Africa, in a statement.
Live in the suburbs and want to get in on the action? Well…
“As UberGreen is in a trial phase the option is only available in the CBD and Atlantic Seaboard between 7am and 7pm,” Uber noted.
Uber has toyed with electric vehicles before too, conducting a pilot programme in Chicago.
In a big move, the company teamed up with Tesla for Uber rides in Shenzhen, China as well.
