To create the best and most relevant product, start-ups need to understand the value of testing all possible assumptions early – even if that results in the product not being what you originally thought it would be.
This testing of assumptions may show you that your solution really does solve a problem out there – or it could show you that your perceived need for a solution is really just a perceived one, and that it’s not worth pursuing. This is a tough lesson, sure, but one worth learning before you’ve invested all your money (and the money of everyone you know and love) in something that’s not going to work.
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