Facebook is an internet colossus in the same way we viewed Google a few years ago. The company is riding a remarkable growth curve, a trend that it has again cemented with the release of their Q4 2016 earnings report.
The report, published at the turn of the month, sheds some light into the company’s manic growth, clear focus areas and user statistics. Here are some of the tastier numbers and factoids lurking within the report.
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1.23-billion
The number of daily active users on the ‘Book in December 2016
Yes, you read that correctly. Daily. Nearly a sixth of the world accesses Facebook every day, which can only be a good thing for the company’s ever growing advertising and content serving model.
57%
The year-over-year increase in Facebook’s advertising revenue.
In 2015, Facebook accrued just over US$17-billion in advertising revenue. In 2016, that figure jumped to over US$26-billion. Overall, it’s a growth of 57%, and that’s matched by its three-month growth ending in December. That number stood at 53%.
27.6-billion
The company’s total income in dollars for the year ending December 2016.
That’s quite a number, and pales in comparison to 2015’s figure of US$17.9-billion. Overall, it’s a growth of 54% year-on-year. As for the three months ended December 2016, Facebook raked in over US$8.8-billion, beating analyst estimates.
1.86-billion
The number of monthly users on Facebook.
Although this figure is only up around 3.9% from the previous quarter, Facebook still added another 70-million users to its network. To put this into perspective, Snapchat announced that it has just tipped the 160-million user mark.
400-million
The number of users placing audio and video calls on Messenger.
Messenger incidentally boasts around a billion users according to Facebook, but perhaps this number is more impressive. Citing Zuckerberg’s drive to push more multimedia tools into users’ hands, the company unveiled that nearly half of Messenger’s user base are using the calling features.
