We’re just as confused as you are. Kaspersky Labs — best known to the average human as the virus protection you have to pay for — has launched a perfume line to raise awareness for cyber security.
The scent has been dubbed Threat de Toilette and somehow has nothing to do with eating too much Indian food.
No ad to show here.
Can you smell fear? We’re talking #cybersecurity at our perfume launch event today at @BobBobRicard#ThreatdeToilettepic.twitter.com/hHuUkNdAOF
— KasperskyUK (@kasperskyuk) March 9, 2017
“Fear awakens our senses,” Kaspersky Lab’s principal security researcher tells The Inquirer. “The men and women who wear Threat de Toilette understand today’s online threats and protect themselves against them.”
Yes, it’s true. Kaspersky Labs has launched its own cyber security-inspired fragrance range
The company has brought on beauty blogger Scarlett London to promote the product. London — who’s career rests on her online safety — thinks the product is “important.”
Bloggers: do we take cyber security into account enough? Considering our businesses are based online, how much do we know? #ThreatdeToilette
— Scarlett London (@Scarlett_London) March 9, 2017
Thanks to @kaspersky for starting a dialogue around cyber security – so important when we spend our lives online! #ThreatdeToilettepic.twitter.com/KduAcsvs8C
— Scarlett London (@Scarlett_London) March 9, 2017
.@Scarlett_London discusses the perils of being hacked and the importance of cybersecurity in the blogging community #ThreatdeToilette pic.twitter.com/tqVIZo7xm9
— KasperskyUK (@kasperskyuk) March 9, 2017
And she’s not the only one.
Genius marketing from @kasperskyuk with #threatdetoilette Thanks! pic.twitter.com/GWolTWOwI0
— James Nunns (@JamesNunns) March 9, 2017
The campaign comes in multiple scents, including Social Enginoir, Mal-wear, and Phish. Because everyone I’ve ever met has said “I wish I smelled more like phish.”
Featured image: Roco Julie via Flickr (CC 2.0, resized)
