Kaspersky launches perfume to, uh, combat cyber attacks

kaspersky labs purfume cyber security

We’re just as confused as you are. Kaspersky Labs — best known to the average human as the virus protection you have to pay for — has launched a perfume line to raise awareness for cyber security.

The scent has been dubbed Threat de Toilette and somehow has nothing to do with eating too much Indian food.

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“Fear awakens our senses,” Kaspersky Lab’s principal security researcher tells The Inquirer. “The men and women who wear Threat de Toilette understand today’s online threats and protect themselves against them.”

Yes, it’s true. Kaspersky Labs has launched its own cyber security-inspired fragrance range

The company has brought on beauty blogger Scarlett London to promote the product. London — who’s career rests on her online safety — thinks the product is “important.”

And she’s not the only one.

The campaign comes in multiple scents, including Social Enginoir, Mal-wear, and Phish. Because everyone I’ve ever met has said “I wish I smelled more like phish.”

Featured image: Roco Julie via Flickr (CC 2.0, resized)

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