South African recording artist Cassper Nyovest has created a stir on Twitter after dropping the video for his latest single “Destiny” yesterday.
The heavily stylised video takes place in the future as featuring artist Goapele walks through an expensive, minimalist house while scrolling through holographic screens.
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The scene evokes imagery from the likes of Ex Machina and Black Mirror — made even more clear when it is revealed (spoilers, I guess) that Goapele is a robot Nyovest created.
In less than 24 hours, the video was trending in second on YouTube and third on Twitter. It has raked in over 151 000 views as of writing.
“Big ups to Cassper,” wrote one YouTube user. “Visuals are brilliant. Concept is brilliant.”
This sentiment was echoed throughout the comment section, and over on Twitter.
I’m watch religiously the #DestinyVideo is gawdly. I haven’t cried because of a music video in a while.
— ZABALAZA (@mzaykesman) August 1, 2017
— Abuti Sfiso (@RAZoR007bgt) August 1, 2017
Must be very hard to be Cassper’s hater though wow #destinyvideo
— I am An African (@Uncle_JayB) August 1, 2017
Nyovest’s previous video for his single “Tito Mboweni” also did well in March when it raked in 200 000 views in 24 hours. It now has over 2.4-million.
— Tetelo (@Tetelo_S) August 1, 2017
Some have used the latest video to compare Nyovest to hip-hop artist AKA, who recently released his collaborative album with Anatii Be Careful What You Wish For.
Aka got his 15min of fame over the weekend, #DestinyVideo is here to stay, plus the video is already living in 2088…cass is SAhiphop mjita
— destiny (@thalologp) August 1, 2017
— Producer From Mars (@jnzbeats) August 1, 2017
— o·Jay (V3riFieD) (@Joey_MakG) July 31, 2017