Singles’ Day may have become Alibaba’s biggest one-day sales period raking in some US$25-billion, but Black Friday is still a force in the western world.
According to Adobe Digital Insights, more than US$5-billion was spent in the United States on Black Friday 2017. Two-fifths of that was spent using a mobile device. Overall, that’s a jump of nearly 17% over the previous Black Friday.
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The company analyses around 80% of transactions conducted online, from 100 of the States’ largest online retailers. But Adobe wasn’t the only company watching shoppers (a tad creepy, agreed).
Salesforce’s owls saw a jump of 24% in digital sales, with 42% of all sales coming from mobile devices.
“This year, phones accounted for 60% of traffic to retail sites, up from 53%. That’s just slightly lower than Thanksgiving Day, but we do expect Friday’s mobile traffic to outpace Cyber Monday’s,” the company noted in its blog.
Image: Salesforce
Although Black Friday is the more notable sales holiday, Adobe suggests that Cyber Monday 2017 will this year eclipse its revenue figures.
A forecast US$6.6-billion is predicted to change hands between shoppers and retailers on 27 November.
Feature image: Pixabay (CC.0)
