Messenger Day — the Facebook Messenger version of WhatsApp Status and Instagram Stories — is no more. Instead, the feature has been rehashed and renamed.
No longer will Messenger Day be treated as a standalone feed. It will instead form part of Facebook Stories — a Snapchat clone that already features on the base Facebook app.
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“Starting today, we are introducing a new experience called Stories, connecting Messenger Day and Facebook Stories,” the company wrote on its Messenger page.
“Any photos or videos you add to your Stories will appear on both Facebook and Messenger, and will be shared with the same audience across both.”
Oh, and yes, it’s also now just called “Stories” because we all need more confusion in our lives.
Facebook has confirmed that the base functionality of its ephemeral sharing feature, which launched on Messenger in March 2017, won’t fundamentally change.
“We heard from people that they would often share on Facebook or Messenger, save the photo or video, and then post to the other. Now, it’s quicker and easier to capture and share moments as they happen with the people you care about most!” it concluded.
For the most part, it makes sense.
While WhatsApp Status and Instagram Stories both have their distinct audiences of more than 500-million daily active users now, Messenger Day hasn’t really taken off on a similar trajectory.
Reminding users of the connection between Facebook and Facebook Messenger should go some way into turning Stories into a more successful product.
Nevertheless, Facebook’s primary challenge now is to ensure all 2.07-billion of its monthly active users give the revamped Stories a try.
All images: Facebook
