Spotify now allows advertisers to target ads based on podcasts you listen to

Read next7 super useful ways to use Google Lens

Spotify on Monday revealed that it will now allow advertisers to target ads based on what podcasts users listen to.

In a report by TechCrunch, the company confirmed that ads will now be targeted towards free users according their frequented podcast categories.

No ad to show here.

This includes Lifestyle, Comedy, Health and Technology.

The new targeted ads option is being tested by the likes of Samsung in several countries, including Germany, the UK, Canada, Mexico, France and the US.

Feature image: Spotify

Shereesa Moodley

Shereesa is a passionate writer who often delves into the world of social media, online trends and all things photography. She is also a journalism graduate of Rhodes University and can be found frequenting YouTube and Instagram. She lurks on Twitter too, sometimes.

News

Broadband Africa Forum 2024

F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…

How VR Meditation Apps Like Realms of Flow and Others Are Redefining Our Connection with Reality

Can Virtual Reality Meditation Help Us Rediscover the Beauty of Reality? In a world where technology is often seen as a distraction, virtual reality…

We use cookies

To improve your experience, deliver personalised content and advertising. Find out more by reading our cookie policy.

Accept

Sign up to our newsletter to get the latest in digital insights. sign up

Welcome to Memeburn

Sign up to our newsletter to get the latest in digital insights.

By signing up for this email you agree to receive the latest info from Burnmedia Group.

Learn more via our Privacy Policy.

Exit mobile version