Apple’s Netflix rival, Apple TV+, will launch in November and will be priced at $9.99 a month, a report by Bloomberg revealed on Tuesday.
Though the price is not yet confirmed by Apple, this suggests that its video-on-demand service will match Netflix’s current entry-level subscription option.
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Though Apple TV+ will launch with a small range of original shows, The Financial Times further noted that the company has invested $6 billion into the platform’s upcoming productions.
Last week, Apple TV+ dropped a trailer for The Morning Show, one of the first original series coming to the platform.
Like the mystery of the show’s trailer, Apple itself is keeping details of Apple TV+ close and under wraps.
Feature image: Apple