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Instagram curated 2019’s biggest trends with new shoppable collections

Instagram shopping collection

Instagram on Monday revealed a new range of shopping collections themed after 2019’s biggest trends on the platform.

Featuring hashtags such as #newparents and #makeupqueens, the collections allow users to browse and buy this year’s most popular products directly from Instagram.

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“You can also save products to a personal shopping collection while browsing for friends and family, or create your own wishlist,” the company said on its blog.

Just in time for the festive season, the collections come after Instagram launched a series of in-app shopping features earlier this year, including the Checkout feature and @shop account.

Together with expecting parents and beauty fanatics, Instagram’s shopping collections also cater for this year’s #partylewk, #altenergy and #wonderlust trends.

Feature image: Instagram

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