Here’s what we’re not going to talk about, namely the boring infinity court case vomited onto the world by Samsung and Apple. What we do want to chat about are the secrets ripped from Apple’s embryo and spilled onto the world.
First trade secret: Apple never used to be so cagey about its plans for a 7-inch tablet. Apple bosses, like iTunes head Eddy Cue rallied for a smaller iPad, saying in a private email to Tim Cook, “I believe there will be a 7″ market and we should do one. I expressed this to (CEO) Steve (Jobs) several times since Thanksgiving and he seemed very receptive the last time.”
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But whoa, Jobs apparently hated the idea of a smaller iPad. He even went as far as to slate it in his tell-all biography. Money and the lust for pocket-sized gadgets clearly drove Jobs in a different direction. And as we know, Apple’s worst-kept secret its potential 7-incher coming out later this year. Which may or may not happen, depending on how much the tech world lusts for it.
And then we have ‘project purple’ and Apple’s secret Fight Club within the company. It’s not as sexy as it sounds, but let’s nutshell it: The first iPhone was named Project Purple and the project leaders, such as Scott Forstall were heavily monitored by Jobs to ensure the success of his dream project. Look at the face of Forstall, how can you not trust that, Steve?
What’s not to trust?
There’s more. Project Purple was heavily monitored with camera, key-cards, retinal scans (possibly) and super-stringent security restrictions usually reserved for Fort Knox, but set in motion by Jobs to keep his secrets under wraps. Project Purple was housed in the “Purple Dorm” with a Fight Club sign above the door. There’s no mention of a “no shoes, no socks, everyone fights” rule but over a 1000 people apparently reported to Forstall at one point. Sounds like Project Mayhem to us.
