Major game developer and publisher Activision Blizzard has announced the purchase of eSports company Major League Gaming (MLG) for around US$46-million.
Founded in 2002 in New York City, MLG is credited for “creating and streaming premium live gaming events, organizing professional competitions and running competitive gaming leagues.”
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“Our acquisition of Major League Gaming’s business furthers our plans to create the ESPN of esports,” notes Bobby Kotick, CEO of Activision Blizzard.
“MLG’s ability to create premium content and its proven broadcast technology platform – including its live streaming capabilities – strengthens our strategic position in competitive gaming. MLG has an incredibly strong and seasoned team and a thriving community. Together, we will create new ways to celebrate players and their unique skills, dedication and commitment to gaming.”
It does seem like a natural progression for a company that prides itself on its eSports offerings, which include the likes of Hearthstone (pictured above), World of Warcraft and the Call of Duty series, which recently added the Call of Duty World League to its resume.
It’s also clear that Activision Blizzard isn’t afraid to splash the cash. Late last year, it snapped up mobile gaming giant King, responsible for the Candy Crush Saga series, in a deal worth around US$5.9-billion.
Although Activision Blizzard now owns MLG, the latter will continue to operate as normal.
