Aside from the actual Galaxy S8 smartphone, it could be argued that one of the more entertaining reveals was a new ad for the Gear VR.
The headset has been available in various incarnations for a while now, but Samsung used ostriches as part of the new spot. In the ad, an ostrich accidentally dons the Gear VR, gradually learning to fly as a result. It’s downright goofy, but it seems to work in this case.
No ad to show here.
Interestingly enough, the ad was filmed in the Karoo, Samsung South Africa confirmed. Check it out below.