The Android Wear family of smartwatches plays second fiddle to the Apple Watch in terms of popularity, but that doesn’t mean Google is giving up yet.
In a bid to take the fight to rivals, the company has decided to… rename Android Wear to Wear OS.
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The company justified the rebranding by claiming that its technology and users are evolving.
“As our technology and partnerships have evolved, so have our users. In 2017, one out of three new Android Wear watch owners also used an iPhone.
“So as the watch industry gears up for another Baselworld next week, we’re announcing a new name that better reflects our technology, vision, and most important of all — the people who wear our watches. We’re now Wear OS by Google, a wearables operating system for everyone,” read an excerpt from the official blog post.
In any event, Google’s smartwatch partners will have their work cut out. After all, recent data suggests that Apple shipped more Apple Watches in Q4 2017 than the entire Swiss watch industry combined.
For the first time, #Apple shipped more Apple Watches in 4Q2017, than the entire Swiss Watch Industry shipped watches! Apple is the biggest watch maker in the world #AppleWatch pic.twitter.com/G6M6TJ7uO2
— Francisco Jeronimo (@fjeronimo) February 4, 2018