Sony and Microsoft revealed on Thursday that the two companies are partnering to explore “new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms”.
This means that both leading gaming brands will work together on developing their cloud-based gaming services.
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“As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI,” said Microsoft in a statement.
The companies intend to merge their respective technologies in the form of Sony’s image sensors, Google’s Azure AI and various customer product tools to create “highly intuitive and user-friendly AI experiences”.
The companies have not yet revealed what this could potentially mean for the future of Xbox and PlayStation.
Feature image: Microsoft
