The high-end spec low-cost market is about to be destabilized as Realme, one of the world’s growing smartphone brands hits South African shores.
With over 140 million users globally since its inception in 2018, the brand appears to be carving a name for itself in markets such as Kenya, India, Southeast, and Latin America including the middle east.
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An emerging consumer technology company disrupting the smartphone market with cutting-edge tech at a more accessible price range, Realme is in the country offering a vast array of designs ready to curb Gen Z curiosity.
Realme’s account lead Gareth Clarke says the company plans to recreate the same zeal in appeal among Gen Z content creators as they have in India and Southeast Asia.
“Gen-Z is leading the charge in determining the value and direction of creative content. And they are looking for cost-effective ways of creating that content, which is where Realme comes in. Our smartphones are very affordable, high-tech and aesthetically pleasing to this market,” he added.
Realme is releasing its C-series range packed with a variety of features.
Think flagship standards, compelling storage, massive battery, and design to describe exactly the idea of the smart device Realme promises.
The C55 and C30 are now available.
A handsome C55 comes with a 64-megapixel camera, 16GB RAM, and 256 GB storage at a retail price of R 5 999 at Takealot or MTN outlets.
The stylish C30 is packed with a massive 5 000mAh battery and a 16,5cm (6.5″) full screen at R 2499 available at local retailers such as Truworths, Edgars, and Woolworths.
“Our intention is to exceed user expectations and to raise the benchmark on the entry-level phone market, ensuring that we retain the ‘champion’ title within the segment,” added Clarke
In conclusion, he said: “In other markets around the world, we have seen our devices gain traction among young consumers looking for a top-quality entry-level smartphone. We expect the South African market to behave similarly.”