We know that Toyota’s luxury division Lexus will launch a new “F” model at the North American International Auto Show in Detroit. Unfortunately the nature of Lexus’ press release around the launch means we don’t know much else.
Indeed, all the release really tells us is that Lexus’ PR division is really good at marketing hyperbole. Take a look at an extract from the release:
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Engineered from scratch, one performance layer at a time, the newest F model promises a bold, gritty, experience synonymous with the famed Lexus F heritage.
In case you’re wondering, that’s a heritage that stretches all the way back to 1989. On a more serious note though, Autoblog reckons that it could be the next generation IS-F sedan given that the IS was launched this year.
Whatever Lexus unveils though, there’s no doubt that it’ll be packed with tech.
