We’ve seen thought-provoking anti texting and driving ads before, but none with this level of interactivity.
The ad, which comes from Volkswagen Hong Kong, saw the company use a location-based broadcaster to simultaneously send a text message to a cinema full of movie-goers while a clip of someone driving plays on the screen.
No ad to show here.
While you’re obviously more likely that you’ll answer a text in a movie theater than in a car, but the point’s well made.
Also, please don’t answer texts in when you’re watching a movie.
