When most people think about selling their old car, they think about posting ads for it on online classifieds sites, sticking a notice in one of the windows or handing it over to a dealer. Most people aren’t David Johns.
On Sunday, Johns posted a video to YouTube entitled Buy My Baria in a bid to sell off his Holden Baria hatchback (if you’re not Australian, you probably know it better as a Vauxhall/Opel Corsa). This isn’t just some guy amateur playing at being a video director though.
No ad to show here.
You see, Johns is the digital director of Australian agency Chimney, meaning that he could get his colleagues on board and produce an ad that is total automotive thrill ride.
“This is driving, redefined,” the video proudly announces. “Style redefined. Performance redefined. Luxury redefined.” At the end meanwhile, we’re treated to a static shot of the car while the the kind of slow motion doves that would make John Woo proud fly past.
Your artfully shot Gumtree photos suddenly don’t seem so slick do they?
