Apple’s ad wants you to know that the iPhone is still its best fitness device

email article email article print article print article tip @techmeme

Apple Health ad

Apple’s latest ad confirms something we’ve thinking for a while now: when it comes to health and fitness, smartphones are pretty much still the ultimate wearable.

Sure the spot features plenty of peripheral devices, including the Withings scale, a Zepp Golf sensor and a Wahoo bike sensor but the real star of the ad is the iPhone.

When you think about it, that makes sense too. None of those peripherals, after all, work without their companion iPhone apps. The health and fitness apps that don’t need peripherals obviously don’t work unless they have an iPhone to run on.

The ad comes hot on the heels of Apple’s WWDC keynote, where it put heavy emphasis on health and wellness despite showing no signs of producing the much-rumoured iWatch.

For now, that’s probably not a bad ploy. After all, the smartwatch space remains relatively unproven and Apple still makes money from the apps and devices that connect with it. Featuring those products in an ad now is also a message from the Cupertino-based tech giant that it won’t lock out the companies that have built those products if and when it decides to build its own wearable.

email article email article print article print article

Most popular articles

Topics for this article

[ advertising enquiries ]

Share
  • BURN MEDIA TV

    WATCH THE LATEST EPISODE NOW
    Latest Episode
    Unboxing the Acer Chromebook C720P

MORE HEADLINES

news

VIEW MORE

interviews

VIEW MORE

future trends

VIEW MORE

entrepreneurship

VIEW MORE

social media

VIEW MORE

facebook

VIEW MORE

twitter

VIEW MORE

google

VIEW MORE

advertising & marketing

VIEW MORE

online media

VIEW MORE

design

VIEW MORE

mobile

VIEW MORE

More in Apple, Video

Apple is breaking down silos and focusing on how customers use tech

Read More »