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All posts by Dave Duarte

Dave Duarte works with organizations globally to help them adapt to digitally driven change. He is Managing Director of the Ogilvy Digital Marketing Academy, which provides digital marketing education for one of the world's largest advertising groups. He is also founding partner in Huddlemind, an educational software company that has been providing blue-chip companies with online, mobile and blended learning solutions since 2007.
  • 10 sacred commandments for writing better online content

    Do you want your articles to spread like Gangnam online? You’d better master the art of capturing the micro-attention of your readers. For a bit of help with what that might entail, I went up to Mount Table, and asked those on high for help. I came back with these some commandments. Fortunately they’re not written on stone tablets (so old school since the iPad, really) so we can remix them if and when we need to. 1. Craft a compelling headline A catchy headline can make all the difference to the success of an article. Content startup...

  • The opposite test: how to tell if your business is worth talking about

    The way most businesses talk about their advantages is so boring. How many companies are “the best”, “faster”, “biggest”, “most trusted”, and so on? These vague adjectives that we use to describe our businesses are meaningless and boring to customers, and they give no good reason to actually prefer your brand over another. If you’d like to craft a better differentiator, one that may even affect what you do and how you do it, then ask yourself: Are any of your competitors doing the opposite of what you claim to be doing? Read more on Ventureburn.

  • Are you wasting your employer’s time on Facebook?

    The average person spends a sizeable amount of time on Facebook, Twitter or Google+ everyday. We are the social network generation, it shows in the way we live our lives and conduct ourselves. Fifty-seven percent of people communicate more with their friends online than they do in real life. Did you know that Facebook users apparently spend 700-billion minutes a month on the social network? That’s just Facebook statistics, what about Twitter, Google+ and the many other networks that consume our time online? Unless all the users on these social networks don’t have day jobs, we’re clearly spending an lot...