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When Emma swapped AKQA and Blighty for a sunnier climate in 2007, she joined Ogilvy Cape Town and brought her big international digital agency knowledge to a small team in a 360 environment integrating digital into a range of above and below the line campaigns.After 2 years, she went back to her roots and joined the purely digital full service agency, Quirk as the Creative Director where she has spent the last 3 years growing the Creative Department from 5 to 21 team members, introducing solid creative processes and mentoring a team by allowing its members the freedom to try new things and learn from mistakes rather than growing robotic carbon copies.Inspired by beautiful work that produces measurable results, Emma works closely with Strategists and UX Specialists and sticks to the core principle that all design should be relevant and intuitive.
As clients set ever-tougher objectives to judge the effectiveness of their digital properties, agencies need to constantly revise their strategies to ensure that they can meet and exceed the expectations to retain these relationships.It is easy to focus on results at the end of the development process -- pull some reports and produce the odd insight to justify the budget the client spends on analytics -- but it’s a whole lot harder to design and develop with results in mind ...
