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Kyle Findlay

Kyle is a senior R&D executive at TNS Global Brand Equity Centre, where he feeds his passion for discovering what makes people tick. As part of TNS’ Thought Leadership team, he has made it his goal to share this understanding with a wider audience. His main areas of interest relate to non-linear, systems dynamics and he has a strong desire to bring the hard sciences to bear on the question of why people do what they do. This passion has encouraged him to delve into specific scientific areas such as neuroscience, chaos theory and network theory. Kyle has published articles in Admap Magazine and Research World Magazine, and has presented papers and hosted expert Q&As at the South African Market Research Association, ESOMAR and The Society for Chaos Theory in Psychology and Life Sciences. In addition he is the recipient of several awards, including a WPP Atticus Award and both the Gold and Silver awards for best paper at the 2010 SAMRA conference.


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