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Google • 7 Apr 2008

Google News secrets "exposed"

By Matthew Buckland: Publisher

Read nextThought Leader named in international Webby Awards

Many publishers that have signed up to Google News, probably now the world’s largest news aggregator, have instantly (ie results within a day) doubled their traffic. We are not talking about traffic off a low base either. That is how important Google news is as a traffic provider to organisations. So, it’s with interest that I read on the Google News blog about some of the theories surrounding ranking on Google news. Hardly a revelation, but interesting none-the-less:

Having an image next to your article improves your ranking MYTH
Updating an article after posting it will create problems with Google News TRUE
Timing the publication of your article improves your article ranking MYTH
Articles that are just images or video won’t be included TRUE
Publishing a sitemap helps my rankings MYTH
Redesigning my site may affect my coverage in Google News TRUE
If I put AdSense on my site, my article rankings will improve MYTH

More explanation here. Thanks to Gal Arav of newsflashr.com for pointing me to this.

Matthew Buckland: Publisher

Matthew Buckland is an internet entrepreneur and investor with more than 20 years’ experience working in management and strategic roles for internet and technology businesses. His specialisation is internet and digital media, marketing and content. He founded the digital marketing and strategy agency Creative Spark which he sold in 2015, five years after he founded it, to UK-listed firm M&C Saatchi PLC. After an earn-out of approximately 3 years, Matthew eventually exited his company in 2018, taking a division of the company, Burn Media, with him. He currently runs the Burn Media Group -- a grouping of technology publishing brands which report on emerging markets: Memeburn.com, Ventureburn.com, Gearburn.com and others. Matthew is EIR to the Media Development Investment Fund (MDIF), a New York and Prague-based global media fund, helping its investees with digital strategy and business models in a range of countries. The MDIF has invested more than $166-million in over 114 independent businesses in 39 countries.