Rydeen is backing Android to win the in-car infotainment battle

Will Android dominate the new in-car infotainment battleground?”. Walking around the North American International Auto Show (NAIAS) last year, it was clear that cars would be the new battleground for operating systems. Microsoft’s Windows Embedded Automotive was the choice of Ford, Kia, Fiat and Nissan, while General Motors were onboard with Research In Motion’s QNX.

We saw our first glimpse of Android in cars with the Roewe 350’s Continental AutoLinq system, and a year later it seems Android is gaining momentum. At CES 2012 a company called Rydeen showed off a close to be completed double-DIN stereo head unit running Froyo. Slightly more progressive, Rydeen also demoed a rear-view mirror running Android. The company will most likely fork development of Android, as the stock experience doesn’t really make sense in the context of a rear-view mirror.