BlackBerry reveals new smartphone, the ‘London’

London’s calling. From the leaked slideshow of the BlackBerry Roadmap of 2012 comes the revelation of the anticipated BlackBerry “London”.

November 2011 saw the first photo of the BlackBerry London bubble to the surface, but it was a dummy phone which resembled the ultra-expensive, Porsche-designed P’9981.

he BlackBerry London in the leaked slide seems to resemble a smartphone version of the disastrous PlayBook. Flat, with iPhone 4S-like rounded corners and rocking a similar interface to the PlayBook, the London looks dramatically different to BlackBerry’s usual designs.

The launch strategy sees BlackBerry target the UK first, with the US looking to get two other models of the London, named “Lisbon” and “Laguna”. BlackBerry is still the UK’s most popular smartphone, it would bode well for RIM if it could capture the hearts of the US smartphone customer as well.