Pepsi to stream live concerts to Twitter followers

Pepsi and Coca Cola have always had what one might generously call a competitive spirit. Now the two soft drink giants appear to be duking it out to see which can provide the best online music experience for its fans.

Pepsi has announced that it will be streaming live video of concerts to its followers on Twitter.

According to The Next Web, the deal is part of a global advertising campaign that will also feature a television spot with singer Nicki Minaj.

The announcement comes hot on the heels of Coca Cola’s announcement that it would be partnering with Spotify in a bid to get users to associate one with the other.

The Sacramento Bee says that Pepsi’s latest campaign is part of the over US$600-million set aside for marketing this year.

The marketing push is part of the company’s bid to regain its place as the number two soft drink in the US after being knocked down by Diet Coke.

Pepsi is no stranger to roping in big-name celebrities to boost its brand either. In the past, it has called on the likes of Michael Jackson, Britney Spears and Beyonce to act as brand ambassadors.