Facebook powers up Pages with admin roles and scheduled posts

Facebook has just beefed up it Pages offering. The latest attempt to do so has seen it offering admin roles and scheduled posts, features that were previously only available third-party apps.

The admin roles give page managers the ability to control how much any one administrator can do on a page. The privileges range from Managers, who can do anything they want on the page, to Insight Analysts, who can only view a page’s insights.

The new admin roles are potentially great for large community-driven pages, where content might need to be strictly controlled. It’s also a boon for companies, and will help them avoid social media cock-ups. If so, there probably won’t be all that many press celebrating.

The ability to schedule posts is also great, especially if you’re targeting an international audience but don’t have an international staff or the resources to have people working around the clock.

If you want to prepare a post and schedule it to appear later by adding a date and time in the future before you post it. If you’re incredibly organised, Facebook says “you can schedule a post up to 6 months in advance in 15-minute intervals”.

Here’s how:

From your Page’s sharing tool:

• Choose the type of post you want to add to your Page
• Click the clock icon in the lower-left of the sharing tool
• Choose the future year, month, day, hour and minute when you’d like your post to appear
• Click Schedule

Posts scheduled to the past will do so at the appropriate time.