South Africa’s mobile services industry is apparently getting a shake up. According to Panacea Mobile, a mobile a services company, 40% of SMS campagins sent to customers fail to deliver due to incorrect or out-dated information. Since companies can send millions of messages in a month, the cost for these undelivered messages can be compounded tremendously. The company aims to rectify this.
The startup claims to offer South African companies a unique number validation tool which “will take the guesswork out of mobile messages and cut down on the number of undelivered messages significantly”.
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