SA fashion retailer launches online store

Ecommerce in South Africa is gaining traction with new ecommerce plays entering and exiting the market more and more frequently. Last year retail outlet Woolworths launched an online store for its fashion line, becoming one of the first major South African retailer to enter the ecommerce space.

Now another chain retailer has joined the party. Affordable fashion retail outlet Mr Price’s online store went live today under the moniker MRP.

We are live!! #mrponline Woohoooo

— Mr Price Fashion (@MrPriceFashion) July 30, 2012

The publicly traded retail company announced its plans for an online store earlier this year as an attempt to increase its market share in the growing competitiveness of SA’s fashion retail industry.

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