Official account? Prove it: Pinterest now lets you verify your website

Verified websites on your Pinterest profile? Check. You can now confirm that you own the domain listed in your Pinterest account, and stop potential fans from following imposters who may be using your brand name and website.

The social media platform announced that it will now allow its users to add a red stamp of approval to their profile page to prove that they’re the real owners. Pinterest’s system is relatively simple: you don’t have to contact the team in any way. It lets its users do all the work themselves, by uploading a specific length of html code to their website, which it then checks is in place.

Once the domain is verified, users will see a check mark on your profile and in search results. You can start the process by accessing your settings page on the web version of the site — although it is a gradual roll out, it should be available to all users by next week.

The system currently only supports a limited number of top level domains (like .com), but the team says it is working to allow users with different domains to verify accounts in the future. It is also looking into other verification methods for people who use blogging platforms (like Blogger and Tumblr) and ecommerce sites (like eBay and Etsy) which don’t allow you to upload html files. The code also needs to be uploaded to your root folder and left on your website indefinitely in order for it to stay verified.