8 questions you should ask yourself before pitching your startup

So you’ve had the next big idea, or your startup’s been going along quietly for a little while. Now you’re ready to take it out into the big bad world. If you find yourself asking “Umm…what next?” you’re not alone.

If you’re in an emerging market like South Africa, knowing what to do next is getting easier, but it’s still not as easy as it might be in a more traditional market.

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