CitiDoc: an exciting platform for doctors, now they just need to use it

Choosing a healthcare provider can be a tough call. It is always advised to learn about a doctor first before jumping into this, the most delicate of relationships.

The main port of call for many a would-be-patient is going on the recommendation of an already trusted doctor or a friend (of a friend) – after all, everyone always has the best doctor or specialist that you “just have to see, no really, he’s excellent”.

Subsequently, the last route people generally seek out is medical directories or ratings sites, especially in less internet-prevalent places such as South Africa, where I would argue that traditional directories such as The Yellow Pages are more popularly used.

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