Yahoo! launches new homepage, calls it more intuitive

We’ve been waiting for Marissa Mayer to really make her impact felt at Yahoo! since taking over CEO. The new homepage does that and more.

According to Mayer, the page is now “more intuitive and personal” and with Yahoo! tailoring what you see on it to your interests and preferences.

The central feature in this regard is infinite scroll on your newsfeed, which you can customise by logging with your Facebook or Yahoo! ID. Doing so means that you’ll be able to stream your feed so to show stories around topics you’re interested in and that your friends have shared.

The new homepage is definitely a lot less cluttered and the logos have been freshened up. Mayer’s desire to concentrate on a small number of core Yahoo! offerings is also evident in the fact fewer properties now appear on the front page. You can then share content on the page via e-mail, Twitter or Facebook.

Responsive design meanwhile means that the site can adjust to differently sized desktop, tablet and mobile screens.

The redesign is a natural progression to those made to the company’s Flickr and Mail apps.