5 Gum takes The Kooks to South Africa using social media

This is pretty cool. Chewing gum brand 5 Gum has a habit of using social and social only to promote big music experiences. The latest edition will see UK rock act The Kooks undertake a two show tour of South Africa.

As with any previous #5GumExperience, tickets are not available for purchase, people can only apply for them via the 5 Gum Facebook page, while adding a product barcode will grant them a double entry.

The Kooks are an English rock band formed in Brighton, East Sussex, in 2004. Signed to Virgin Records in 2006, the band released their début quadruple platinum selling album “Inside In/Inside Out” followed in 2008 by their second album “Konk” which débuted at number one in the UK. The Kooks released a third album ‘Junk Of The Heart’ on 12 September. Having sold in excess of three-million records worldwide, some have said that this latest album sees the band reach new, soaring heights of musicianship.

The Kooks gained mainstream media attention with the band winning the award for Best UK & Ireland Act at the MTV Europe Music Awards in 2006, and picking up a nomination at The Brit Awards for the single “She Moves in Her Own Way”.

Previous 5 Gum experiences include gigs with top Irish Indie act Two Door Cinema Club in 2011 and top electro acts A-trak and HudMo in late 2012.