The five Ws and one H of building a startup

Dear startups,

I think it is time someone spelled out a few truths. There are many ideas floating about. Some are really good, others not so much. Not a every idea warrants a company and not everyone can run a good business.

Before deciding to turn an idea into a business, approaching investors or squandering the family fortunes, it is important ask yourself some very serious questions about what you are about to build and the company you intend to start.

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