Startups must have something unique to be successful, says Gloo boss

Running your own business is hard work, especially when that business has been named Digital Agency of the Year six years running. Gloo, founded in 2005, is not what one would typically call a startup, as it’s a service-based business rather than a product driven one.

The company is one of the most successful advertising agencies in South Africa and was recognised as such last year when it was named overall “Ad Agency of the Year” by AdReview Awards.

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