Tips for personalised ecommerce and the savvy eshops that inspire them

Personalised ecommerce. It’s all about data.

Every click, purchase, like, share or pin executed on a website has the potential to allude to your tastes. How eshops use that information effectively is a tricky business indeed.

But now, the age of collected and then curated information, is upon us — and we’re here to help you.

One could argue that there are two divisions of personalised ecommerce. They aren’t necessarily distinct in that their end-goal is the same — to get you to buy more things — but that they operate in different manners, and play on different psychological needs for buyers.

Read more on Gearburn.