Uncharted entrepreneurship in Africa’s domain name industry

During the heyday of the domain name business in the late 90s, entrepreneurs snapped up attractive .com domains for cheap. Like real estate, the value of these domain names would balloon over the years as businesses rose to claim not only the smartest word combinations, but also their online identities. Buying and selling domain names turned out to be a very lucrative business for some. Domains like sex.com and insure.com would go on to hold jaw-dropping price tags of US$14-million and US$16-million respectively.

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