WAYN: how a social startup is cashing in on its jet-setting community

Since its re-launch in 2006, WAYN has managed to become one of the few social startups to secure funding despite a recent downturn in social media investment. After changing its market strategy over the years, the ‘Pinterest for travelers’ relaunched its site once again in February. WAYN (Where Are You Now?) claims to be the world’s largest travel and social network and tries to fuse commerce with social. WAYN has, and still is, showing interest in key emerging markets such as South Africa, India and Indonesia and is planning on localising the site in Brazil, China and Russia in coming months.

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