What can we learn from the coolest examples of commerce innovation?

Finding creative ways to engage your customers can be the beginning of your stairway to success. However, there are now more and more ways to engage your client base thanks to a variety of platforms and marketing channels. Where once the height of an entrepreneur’s skills might see them getting an advert in the local paper or placing a note in a newsagent’s window, computers and mobile devices now mean that creative types can really go to town.

The most creative and innovative examples of mobile and retail commerce are those that prompt the ‘why has no-one thought of this before?’ mentality. Often, they’re simple and so glaringly obvious that we kick ourselves that we didn’t get there first. Let’s have a look at some of the best.

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