The co-innovation trend and the challenge in emerging markets

While the absence of mature intellectual property laws remains one of the deterrents holding back co-creation or co-innovation in Africa, it’s a compelling model for novelty, especially considering the many successful examples abroad.

A keen observer of mega trends, Professor Sang M Lee of the University of Nebraska underlines co-innovation for organisations that are looking to remain competitive in a globalised economy.

Lee is currently the University Eminent Scholar, Regents Distinguished Professor, and Executive Director of the Nebraska Productivity and Entrepreneurship Center. He is also president of the Pan-Pacific Business Association, an international scholarly society of over 4 000 members in 35 countries.

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