WooCommerce democratises ecommerce — a true WordPress child

The WordPress themes’ space has gotten quite crowed in the last few years. From ThemeForest to Elegant Themes, the competitors have boxed it out for dominance, or at least tried to establish their niche within the WordPress ecosystem. All the while one competitor has quietly gone about its business, and reaped the rewards. This is WooThemes.

Everybody loves a good origin story

A proudly South African company, although many don’t know it, WooThemes has quite a Romantic tale behind it. It was founded (and registered) back in 2008 when the space wasn’t quite so crowded, by Adriaan Pienaar, Magnus Jepson, and Mark Forrester, before they’d even all had a drink, let alone a conversation, in the same room.

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