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Given that Hollywood was pretty quick off the mark with a Vine trailer (for the upcoming Wolverine film), it should hardly be surprising that there’s now an Instagram video movie trailer.
The video is for the Steve Jobs biopic starring Ashton Kutcher and, for something that’s only 15 seconds long, is pretty powerful. It shows a fragment of Jobs’ now famous “Crazy Ones” ad narration over clips from the film. Jobs is set to open in cinemas on 16 August.
We can probably expect to see a lot more Instagram video trailers in the near future. After all 15 seconds is much nearer the mark for what is essentially an ad than the six seconds Vine offers.