Laudable: social shopping platform for South African fashionistas launches

It’s probably easiest to describe Laudable, a South African e-store aggregator as a type of Fancy.com with a fashion bias. Its users discover fashion items — which ship locally — from their favourite brands through following people and stores that match their personal taste in style.

Laudable doesn’t have partnerships with South African ecommerce stores. Instead, it relies on its users to curate its catalogue. How? Laudable members are encouraged to install a web browser bookmarklet.

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