Is your car one hill start away from collapsing in the dirt and joining the great parking lot in the sky? Honda feels your pain. To help convince you to purchase one of its shiny new vehicles, it spent a day responding to Twitter users who tweeted their sorrows with the hashtag #wantnewcar.
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Designed to promote its summer clearance event in the United States, the manufacturer created custom six second Vine videos to reply to users who complained about everything from how they hated riding a bike to work to how their current vehicle is haunted or slightly asthmatic. The Vine team, dressed up in car sales attire (complete with name badges) spent yesterday planning and filming personalised quirky responses to the tweets.
Although the aim was to reply in near real-time, there was often a few hours delay between the original tweet and response. Still, some of the Vines the Honda team put together were really clever — especially considering they were mostly filmed in a parking lot with little more than cars as props. A game-flavoured Vine in response to a Bejeweled tweet (complete with sparkly sound effect) was particularly smart:
We recommend the Accord @BejeweledBlitz. It's a winner. http://t.co/MrCh9uzbhp #WantNewCar
— Honda (@Honda) July 16, 2013
You'll be shaking with excitement when you see these deals, @DJmporras. http://t.co/mPevITfBPI #WantNewCar
— Honda (@Honda) July 16, 2013
Here's to you @ToineEng42, best duct tape sunroof in America. Roofs included: http://t.co/Ka4sy7LjdZ #wantnewcar
— Honda (@Honda) July 15, 2013
Hey @PAPAxPALPATINE, check out the Honda Summer Clearance Event, our cars are slim on gas & big on deals https://t.co/bd4N0X8uPz #WantNewCar
— Honda (@Honda) July 15, 2013
While Vine is still a relatively new social network site, its iOS-only app saw it swiftly gain over 13-million users in the five months before it launched on Android. Because of the app’s potential for quick creative videos and the seamless integration into Twitter, it’s also quickly become a platform which brands from Oreo to Urban Outfitters and Microsoft are using to connect with their customers — although this campaign by Honda is definitely one of the most interesting uses so far. Apart from when Jack Dorsey Vined himself scaling a bridge, of course.
